Friday, January 28, 2011

Urban, The Straits Times: 21 Jan 11


Taken from our bezel collection. Our interpretation of the boyfriend ring. 

Thursday, January 27, 2011

An innovative bride's wedding earrings

J wanted a pair of uber-versatile earrings and here's what we got done. Cobbled from various ready-to-wear collections, we're pretty pleased with the result.

The whole pair that can be interchangeable in various ways.

Just the hooks

Without the jade 

Just the jade 

Sunday, January 23, 2011

A modern, Si Dian Jin project




WM and M asked if I’d be able to work on M’s “si dian jin” (SDJ). SDJ is a Chinese custom and it literally translates to four pieces of gold; it is traditionally given to the bride by her Mother-In-Law. I had never done a SDJ before and was very excited by the project. The four pieces need to tell a coherent story you see, and as you already know by now, I love stories.

The other challenge that SDJs present to the modern-day designer is that the pieces traditionally regarded as “boring”, “dated” jewellery pieces. Many brides keep their SDJs in their safes, never to be worn after the wedding because the designs are somewhat at odds with most cosmopolitan women’s wardrobe.

Thus, we all agreed that we would move away from the classical design styles seen in the local goldsmith shops in Singapore. Rather, we’d continue with the label’s organic asymmetry philosophy while keeping to some traditional elements of what a SDJ would comprise of: loads of diamonds and gold.

The four pieces were as follows:


Bangle
M and I both dislike the thin chains used in so many of the classical SDJ styles. Thus, we chose to go for a cuff with substantial width instead, while keeping it feminine and dainty enough to match with the wedding gown.


The bangle comprised primarily of organic vines, interspersed with random flowers and leaves that were studded with diamonds. The shape of it was somewhat asymmetrical, a slightly off-kilter oval shape to reinforce the organic aesthetic.






Earrings
We used some colour to break up the monotony of gold and diamonds and this was reflected in fancy-cut cabochon gemstones that had the diamond-studded leaves and vines twining across them.



As a fan of versatility, I designed the piece such that each of the three components were detachable and could be worn in various permutations, depending on the formality of the event.




Pendants
The pendants followed the same aesthetics as the earrings with one tiny little difference. M, who loves her cat dearly, requested that Karupin be immortalised in the SDJ project and she was. Here, you can see the cat resting happily at the base of the teardrop pendant with a somewhat smug expression on her face.



Chains
The chains, like the earrings, were detachable from the diamond-studded clasp. Again, this allowed for maximum versatility; there are a total of 6 different ways to wear it.


This project was a massive under-taking. We started work in September 2010 and only completed it in late-January 2011. Hundreds of diamonds and many hours of goldsmithing later, here is the final project. 

Friday, January 21, 2011

A poppy garden ring project

N’s a fellow jewellery designer so it was a great honour when she asked me to work with her on her anniversary ring. We spent quite a long time searching for the perfect stone. In the end, we found a dark blue spinel from Sri Lanka that had very intense fire. It can’t be capture in these photographs unfortunately.

The design took awhile to come to as N searched for something that spoke to her. Finally, she articulated that she wanted a ring that had a theme that carried throughout. Specifically, she wanted vines that ran through the shank, bezel and prongs, which looked like the ring comprised of an entire garden. 

We debated between using leaves, roses or poppies to break up the vines. In the end, leaves were chosen, because she found the flowers a tad too old-fashioned. The leaves emerged from the bezel to wrap around the stone but I think both our favourite parts of the project was the little diamond-studded poppy. 





Tuesday, January 18, 2011

Channel News Asia article

I met up with Boon Yeow for an interview that lasted four hours! Downed loads of green tea and Warabi Mochi in between and found myself kinda exhausted after that... it felt like being interrogated by a panel of would-be investors who wanted to deconstruct my business plan. Usually interviewed from a perspective of a designer, this was a refreshing change because its main focus was my journey as an social entrepreneur. Article can be found here.

P.S. Female vanity prompts me to add that I look terrible in that photograph! Sorry BY, I think the purple Christmas tree was a bad idea. ;)


-- Yilin. 

Monday, January 17, 2011

A short note from Bangkok

Kev and I are currently in Bangkok and are flying back today. We had to go there to work on various private orders -- jewellers' dreams typically as we had carte blanche in the creative process.

As importantly, we were there to put the finishing touches to our latest ready-to-wear collection, the Flower Jade series. Once again, the collection was inspired by nature; specifically by the United Nations' 2011 International Year of Forests.

These just came out of the studio yesterday evening. We hope you love them as much as we do.






Sunday, January 16, 2011

Snapshot of our flower jade series

Fresh out of the craftsmen's studio. More pieces to be uploaded in the next few days. Launching 23 Jan 11 at The Metz, 83 Devonshire Road together with loads of Chinese New Year goodies.  






Tuesday, January 11, 2011

23 Jan 11: A Chinese New Year Celebration!


On 23rd Jan '11, we're having a Chinese New Year's Party with our friend, HarriAnn's Delights. Sharon, Uncle Harry and Auntie Ann's daughter, will be with us once again with samples of her family's Chinese New Year goodies. Their secret-reciped version of pineapple tarts, kueh bangkit, almond cookies and Love Letters sell out consistently every year but she's reserving bottles for the party that day. Also, at our request, she's bringing in chocolate ondeh-ondeh too! To avoid disappointment, please let us know how many bottles you'd like to reserve by 22nd Jan.

We'll be launching our first ready-to-wear collection for 2011 -- The Flower Jade Series. We've had such phenomenal response for our inaugural jade collection and had so many requests for more. We've responded with a leafy, forestry theme, in line with our 2011 mission to embark on spreading the message of forest conservation. We hope you love it as much as we do.

Date: 23 Jan 11
Venue: The Metz, 83 Devonshire Road, #05-01
Time: 1300 - 1800 hrs
RSVP: kevin@chooyilin.com or 986 222 72 by 22nd Jan.

For pictures of all the goodies, you may check it here. 

Sunday, January 2, 2011

Happy 2011 everyone!

Please click for details. 

Happy New Year! 2011's going to be an incredibly special year as we work closely with World Wildlife Fund (WWF) to spread the message of forest conservation. Stay tuned.