Tuesday, March 22, 2011

D&M's 18KT white gold wedding set

D sent this to us a couple of weeks ago. 1.17ct radiant-cut diamond solitaire engagement ring, an organic, fancy-set half-eternity wedding band for her, and a textured curved wedding band for him. 

Sunday, March 20, 2011

Saturday, March 19, 2011

Project Supply Chain Transparency

It's a terribly unsexy name for an engagement project we know but here's why: BY had found out about our site through an internet search on ethical jewellery.  He had previously considered not proposing to his girlfriend with any jewellery at all, having read about the excesses of the industry. His exact words to me was that he wanted to find something “suitable that won't subtract her karma points”. (Truth to be told, we were feeling a little stressed out about being responsible for someone's karma! ;)) No diamond solitaires he said, and no gemstones from potentially conflict areas.

And so we went hunting for a gemstone that fit his criteria and hit the jackpot with a very rare coloured unheated sapphire from a Kanchanaburi mine. The blue of the sapphire is extremely rare in sapphires you see and that, accompanied with the stone’s luster and brilliance, made this extremely special. The project marked the first time we were able to trace the entire supply chain of a particular gemstone and we were extremely chuffed. The mine is a small, family-owned one and our lapidary artisan is good friends with the owners and has access to the mine and its operations. The joy at finding this was unspeakable. 

BY proposed to P without the ring and it was P who came to us to choose the design. She wanted something extremely clean – a little different from the organic, ornate pieces that we’ve become known for – and this is what we got done. To add a little artisanal flourish, we created a flower bouquet that acted as a bezel with tiny leaves gently curving up to act as prongs for the sapphire. The shank was a nod towards the classic with a half-eternity diamond flanked with milgrain.  Here's wishing a wonderful, great-karma marriage life of bliss. :) 

Tuesday, March 15, 2011

27 March: Flash Sale!

Psst, You're invited...

We're having a Flash Sale! 
Here one day, gone the next. 

Ready-To-Wear and
Never-Launched-Before Pieces
Discounted to 70%. 

Date: 27 march 2011
Venue: 1 Amber Road
Amber Point
Singapore 439845
Time: 12:30 - 17:00 hrs

RSVP: gloria(at!)chooyilin.com
9112 8117.

Monday, March 14, 2011

More love from the media

We stand incredibly grateful for its support.

March 2011, Telescope, Singapore

February 2011, 8 Days, Singapore

Sunday, March 6, 2011

A bespoke (alternative to) coral project

M wanted a “just because” piece – she had this pretty cool 11.2 carat star sapphire cabochon and had been looking to set into a ring.

As part of every consultation process, we ask clients to flag out five designs that catch their fancy. This is very helpful for us, because it helps us understand the customer’s aesthetic and consequently allows for us to make appropriate recommendations. In M’s case, every single piece she flagged out had a common thread: they were all sculptural and extremely organic. Some were almost Gaudi-esque in design – mini 3-D architectural sculptures that totally overthrew the rules of traditional fine jewellery. Of course, we loved them. Thus, we recommended that we should try an extra-lush interpretation of coral polyps, tying in with our story-telling through jewellery theme.  

We created 3-D polyps that emerged at varying heights around the sapphire. Each polyp had gemstones embedded in them – we chose a variety of white diamonds, grey diamonds and blue-green sapphires of the highest luster. To emphasise the organic theme, we had the two sides of the shanks asymmetrical, with more bezel-set gemstones embellishing the piece.

And thus concludes our very first sculptural bespoke piece – it’ll definitely not be our last. In fact, we think it’s the start of a new direction for the label. Big thanks to M for trusting us implicitly in this piece – she gave us a lot of freedom in deciding what worked best for the ring.   

Saturday, March 5, 2011

Flower Jade Series -- New Colour Ways

K experimented our Flower Jade pieces in black rhodium and they look lovely, especially with our cooler jade pieces that border on lavender. They're being launched 6 March 2011 at Spring Is Here! event. Come on by if you can; if you can't, not to worry, they'll be at our stockists very soon.