Wednesday, April 13, 2011

24 Apr 2011: Fashion That's Treely Yours

Please click image if you would like to enlarge it. 

Sustainable luxury jewellery brand Choo Yilin and womenswear label Ong Shunmugam come together in an independent cultural and social space in Little India to demonstrate that fashion and sustainable forestry can be interrelated. Choo Yilin's inaugural Tree Series features textured bronze and antique yellow gold that resembles tree bark and vines and is an homage to the UN's dedication to 2011 as the Year Of the Forest.

Ong Shunmugam releases its first Cheongsam collection, offering new perspectives on a timeless favourite. Cheongsams our mothers used to wear inspire classic cuts but this time in surprising fabrication and colours. To recognise the Year of the Forest, Ong Shunmugam experiments with soy fabric, - a byproduct of the soy food industry and a regenerated fibre from renewable and biodegradable resources - a small way of highlighting the positive link between responsible soy production and fashion.

The materiality that the designers use illustrates that even though urban fashionistas' lives may not be directly reliant on forests, everyone's lives are inevitably interlinked. Choo Yilin and Ong Shunmugam are supporters of World Wildlife Fund's Plant A Baby Tree Campaign. Anyone who purchases pieces that day will have a baby tree planted in their name.

Show Room. Post-Museum
107 Rowell Road
Singapore 208031

1300 - 1800 hrs.

gloria(at!) or 9112 8117 -- Choo Yilin Artisan Jewellery
p(at!) or 8400 0040 -- Ong Shunmugam

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