Monday, April 18, 2011

The story behind our inaugural Tree Series




A recurring challenge for our ready-to-wear collections is to communicate themes of sustainability through visually arresting pieces of jewellery. Thus, given that United Nations had declared 2011 as the Year of The Forest, it seemed only  natural to devote this year's RTW collections to the theme.


The UN marks deforestation as a global phenomenon for concern but it's not a theme that we, as urbanites, think of. The fact of the matter is that all lives are impacted by deforestation, on both an environmental and economic level; we hope, through this collection, to raise awareness of the issue.



There is much that urbanites can choose to do, from 'consider(ing) the environment before printing' with each e-mail to purchasing recycled paper products. Now, with WWF's Plant A Baby Tree campaign, anyone can take an active part towards reforestation. On our part, we are planting a baby tree for every person who makes a purchase of our Tree Series through us. Once planted, the baby tree may be seen and tracked on Google maps. 



Our inaugural Tree Series is very characteristic of our aesthetic of organic asymmetry. For the first time, an entire series has been done in bronze -- the natural luster of bronze goes far to imitate the bark of a tree, yet gives it that hint of antiquity and a sculptural suggestion. Coupled with luminous hand-cut gemstones, this collection is a step closer to nature yet with the glamour you've come to expect from us.


For more pictures of the collection, please visit our facebook album

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