Wednesday, May 18, 2011

Blueprint 2011: Snippets of the work behind it.


Set-up at Blueprint today, which was a culmination of months of preparation work. The 3 1/2 hours that we took for the actual set-up pales in comparison to the countless days spent on product development, booth logistics and marketing collateral. 


One of the unlikeliest sources of work came from us having to hunt down all our o'seas media compilations in the last year. We shamefully confess that we haven't been very on-the-ball with media collations and scrambled to put them together after our agent told us that they were a must if we were to get the buy-in of reputed, o'seas boutiques. 

We wanted to shoot the set-up process but it was way too chaotic and made for a terribly unattractive photolog. We promise to upload more photographs tomorrow! :) In the meantime, here are some snippets of our o'seas mentions since we haven't posted most of them before. As always, we're terribly honoured for the mentions -- not least because these were shout-outs on global platforms. 


How To Spend It, Financial Times, UK, June 2010. 




Alternative To Coral at International Jewellery London, Professional Jewellery, UK, 



Our Inaugural Bezel Collection @ Leblas, Sublime, UK, December 2010



Interview with Choo Yilin, Principal Designer and Founder of label, The Peak, Indonesia, March 2010. 



Choo Yilin selected to be one of 10 finalists for New Designer Gallery/Mort Abelson Award @ JA New York Summer Show. National Jeweler. July 2010. 



One more mention about the Mort Abelson Award @ JA New York Summer Show, National Jeweler, July 2010. 


In-depth write-up about Alternative To Coral Collection by National Jeweler, US, August 2010. 



Choo Yilin mentioned as part of ethical jewellery movement in UK, Jewellery Focus, July 2010. 



Fine Jewellery thought leader, Beth Bernstein writes about us in Instore Mag, US, August 2010. 



Alternative To Coral gets more love in Audrey Magazine, US, Jan 2011. 

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