Tuesday, August 30, 2011

ELLE, Singapore. September, 2011.

Please click on the image to enlarge.

Our Pebble earrings get some love from the good people at ELLE this month, we're so pleased to be in it!

Monday, August 29, 2011

(S)kinship: Earth, Family and Self- JUJUBE® + Choo Yilin + VICCAL™

Please click on image to enlarge.

Ecological designer brand JUJUBE®, natural skincare label VICCAL™ and sustainable jewellery brand Choo Yilin come together to present their take on (S)kinship; with products surrounding that theme; exploring relationships with the earth, family and self.

JUJUBE® Ecological Apparel's Sands of Infinity collection was inspired by a vision of a quiet sun setting upon a boundless desert in a post-apocalyptic world, where life has become scarce after humanity’s relentless plundering of the Earth. It reminds us of the limitations of our mortality against the infinity of nature's. Using a neutral palette of beiges and browns with hints of orange, the style here is a blend of minimalism and fluidity, characteristic of the desert's sand dunes.

Sustainable jewellery brand Choo Yilin responds to clients' requests, offering the label's best loved pieces, in personally chosen gemstones and colourways. In addition, the brand will showcase the first of its birthstone jewellery line. With this, clients have daily reminders of their loved ones through the jewellery they wear, where each special person and their kinship is represented through their birthstone piece.

Even closer to home, VICCAL™ reveals moments of truth in the skincare industry, delving into the world of “miracle” ingredients and what truly works for healthy skin. As much as one needs to focus on the important people in their lives, you also need to take care of yourself. Founder Vicky Xie will share how anyone can understand their skin and its personalised needs whilst giving away samples of VICCAL™’s product range of 100% natural actives skincare solutions.

Date: 10 September 2011, Saturday

Time: 1100 - 1800 hrs

Venue: Piece Of Mine

16 Mohamed Sultan Road,


Singapore 238965

(+65) 6440 4886


(+65) 9112 8117

The Facebook Event Page

Saturday, August 27, 2011

I-S Magazine, Singapore. August, 2011.

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Our latest collection, the Bezel II series gets some love in I-S Magazine. Who else also loves the pattern of tiles on the cover?

These pieces are only available through us at the moment, but will hit the shelves soon!

Wednesday, August 17, 2011

Which gemstone shape is your favourite?

Please click to enlarge. Image taken from A Chic Direction.

The team looked at the answers for our little competition last week, about gemstone shapes and, the decision was unanimous.

We'll let you in on a little secret: you'll be seeing raw, uncut stones in one of our collections next year. We're nearly done with the production and we're super excited about them :)

So congratulations to the winner! Please email us at info(at!)chooyilin.com to redeem your $100 voucher. Many thanks to everyone else for participating!

Tuesday, August 16, 2011

Project Pear Diamond Feather

D was very typical of our male clients, giving us a brief set of instructions, and then giving us full creative control over the outcome of the ring. We think we do our best work in those situations and are mighty chuffed by the outcome of this engagement ring project. 

D is a huge proponent of up-cycling being an entrepreneur in the sustainability field himself and thus passed us a couple of old jewellery pieces to see if we could incorporate elements of it into this project. Amongst the things was his mother's beautiful pear-shape diamond, certified by HRD, and he gave us the following brief: a) an asymmetrical band, b) feathers because his girlfriend, C, had a tattoo of it; c) glamorous and elegant (meaning no over-the-top glamour bordering on vulgarity. ;) )

Please click to enlarge the image. 

We did a split shank in the tradition of the classic half-eternity band. Our favourite part of the ring was the bezel where we created the motif of three different-sized feathers that had diamonds embedded in them. Two tiny diamond-studded prongs were used too, in a continuation of our label's aesthetic and the project was punctuated with a personalised phrase, chosen by D.

Wednesday, August 10, 2011

The Story of Bezel v2.0

We're introducing a capsule collection, the Bezell v.2.0 series, a continuation of last year's inaugural bezel collection that our clients and the media applauded as extremely versatile. It'll be launched on 20 August, together with two wonderful designer brands: Mother And Child Project, a fashion social enterprise that works exclusively with marginalised communities in Singapore, and Piece Of Mine, a furniture brand that specialises in creative, up-cycled designs. 

On our part, we've always been big proponents of using jewellery design as a tool to advocate for important environmental messages; this series tackles the modern woman's need for variety and choice while minimising waste at the same time. This is achieved by incorporating significantly different looks within the same piece, resulting in three distinct looks from a single pair of earrings. In continuation of the label's homage to the UN's International Year of Forests, this series retains that signature style of tree bark and twig textures.

We haven't been able to shoot everything yet as these are fresh out of the studio but do stay tuned as we upload more colour ways and designs in the next few weeks. Do come on by on the 20th of August if you can -- we're launching a sneak peek of the designs before they hit the stores in early September.

Three ways to wear this pair of earrings. (1) Just the pair of hooks; (2) With the main brilliant-cut oval gemstone; (3) With the trio of of brilliant-cut rounds. 

The flip ring -- creating two entirely different looks. The pink amethyst gem on one side and a trio of blue sapphire, green sapphire and amethyst on the other. 

Piece Of Mine: Up-cycled Furniture

Our next event is on 20 August, and it's our first collaboration with a furniture designer! Not just any furniture designer, but one that actively up-cycles. We love how they've demonstrated that waste, when thoughtfully considered, can be made beautiful and functional. We thought to share with you some of the pieces they  have in their gorgeous store. 

This low-lying table was salvaged from an bull cart. 

From a real tree trunk that was made into furniture and then converted one more time into cupboard. Double-upcycled. ;) 

These four chairs are a set but can be bought individually. They're made from discarded banners, usually from the Ministry of Informaiton, Communications and the Arts (MICA). The graphics are beautiful in our opinion. 

Saturday, August 6, 2011

Versatility in design: Furniture, Fashion and Jewellery- Piece of Mine + Mother & Child Project + Choo Yilin

Please click on image to enlarge.

On 20 August 2011, three designer brands from different fields- jewellery, fashion and furniture- come together to demonstrate that design, when fused with creativity and thought, can be used to minimise wastage.

Award-winning jewellery label Choo Yilin is launching the Bezel v.2.0 series, a continuation of last year's inaugural bezel collection which clients and the media applauded as extremely versatile. This is achieved by incorporating significantly different looks within the same piece, resulting in three distinct looks from a single pair of earrings. This was inspired by the modern woman’s need for versatility while finding creative ways to minimise wastage.

Fashion-led social enterprise Mother And Child Project presents a capsule collection designed by founder Anna T.; seven pieces of clothing that can be mixed and matched, interchanged and reversed- to create 25 different looks. Light to pack and easy to assemble, this collection is a stress-free dressing solution for the globetrotting modern woman.

Furniture designer Piece Of Mine demonstrates that beauty and functionality are not compromised by using otherwise discarded material. Their ingenious up-cycled furniture will be on display and on sale that day, together with brand new samples of beautiful bronze sculptures and vases.

Date: 20 August 2011, Saturday

Time: 1130 - 1800 hrs

Venue: Piece Of Mine

16 Mohamed Sultan Road #01-01

Singapore 238965


(+65) 9112 8117
The Facebook Event Page

Thursday, August 4, 2011

L'Officiel, August 2011

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M at L'Officiel covers local designers from Blueprint this year, and Y, our founder, gets a mention. If you missed Blueprint last May don't worry, it'll be back next year ;)

Tuesday, August 2, 2011

Project Birthstone-Three

T wanted to do something really special for his wife's, A, birthday. Because her birth month was September, he thought that she'd like a sapphire. The bespoke project took another significant meaning too -- they had welcomed a beautiful baby boy and T wanted to commemorate that occasion. 

The project started out as a surprise: sweet T even created a separate e-mail account and called us from work so A wouldn't suspect a thing. ;) But after the sapphire was chosen -- a very rare, grey-aquamarine shade that had amazing brilliance --, he decided that it would be best if A took over the designing lest he create something she didn't like. 

A told us that while she loved our aesthetic of organic asymmetry, she wasn't sure if it was something she would wear in the long term. Thus, she felt that a more classic aesthetic would be appropriate -- especially given the heirloom significance of the project. (We figure A would be passing it down to her children and grandchildren in future). 

Thus, we both decided on the "estate" look -- a frame of diamonds covered the sapphire and a milgrained half-eternity band was created. However, A requested our label's signature leaves and vines that curved all around the bezel, because it was subtle enough for classic aesthetic, while showcasing our artisanal strengths. We, and more importantly A and T, loved the finished product. :) 

Monday, August 1, 2011

Own a baby tree AND a bronze leaf necklace?

We've been planning this for quite some time and were bursting to share this with all of you. Our bronze leaves, which have been getting so much love wherever we go, are being offered on sale for the very first time. The necklace is intended for both men and women and is sold exclusively on Doorstep Luxury for 88 sgd. Each purchase of the bronze leaf necklace will also see a baby tree planted in Lombok, Indonesia in the recipient's name -- trackable on google earth. Who says reforestation is merely for hard-core conservationists? ;) For more information about the reforestation campaign, please check out World Wildlife Fund's My Baby Tree campaign.