Sunday, February 17, 2013

Choo Yilin Launches a New Logo!

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Today we announce the launch of our new logo. For four years our previous logo faithfully portrayed a cosmopolitan brand and its beliefs in environmental and cultural sustainability. However, it could no longer represent how much we had grown as a brand that aimed to bring social impact into the luxury space.

So we started with a single question.

How do you convey what the brand’s mission and aspirations in a single image?

How do we convey a deep respect and homage to the feminine forms of nature?  An illustration that conservation is important as it is elegant and lush? And a hint towards our Asian roots, that we hold on to proudly?

In a nod towards our cosmopolitan spirit, the creation of our logo went through four cities in four different countries: London, Singapore, Bangkok and Caracas. After many iterations, this was born. We’re really pleased with it – I personally couldn’t stop going back to it every ten minutes on the day this image was finished.

We hope you love it as much as we do. 

Saturday, February 16, 2013

GLAM Southeast Asia. January, 2013.

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Hi there, we were featured on GLAM Southeast Asia's site for the month of January. Our first press mention for 2013!

The article says that our open-ended Garden Jade Ring can be worn as a work-appropriate statement ring to add some colours to your attire.

Many thanks, K, for the mention!!

To read the full story, please visit:

GLAM Southeast Asia. January, 2013.