Sunday, February 17, 2013

Choo Yilin Launches a New Logo!

Click on the image to enlarge.

Today we announce the launch of our new logo. For four years our previous logo faithfully portrayed a cosmopolitan brand and its beliefs in environmental and cultural sustainability. However, it could no longer represent how much we had grown as a brand that aimed to bring social impact into the luxury space.

So we started with a single question.

How do you convey what the brand’s mission and aspirations in a single image?

How do we convey a deep respect and homage to the feminine forms of nature?  An illustration that conservation is important as it is elegant and lush? And a hint towards our Asian roots, that we hold on to proudly?

In a nod towards our cosmopolitan spirit, the creation of our logo went through four cities in four different countries: London, Singapore, Bangkok and Caracas. After many iterations, this was born. We’re really pleased with it – I personally couldn’t stop going back to it every ten minutes on the day this image was finished.

We hope you love it as much as we do. 

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