Monday, January 27, 2014

Project Jewellery Designer - From Her Eyes


From C’s eyes – the bride shares her side of the story. This is what C wrote to us:

Thank you so much for the work of art that P and I will cherish. When I saw the ring I just thought of how proud I'd be to pass it on to a child of ours some day - it's just a timeless, stunning piece. To be honest, as we were in the process of designing the ring, I was a little nervous about the amount of ornamentation on the setting of the ring but now every day as I look at the ring I see something new and amazing about it which I didn't observe before. (Usually the different light situations. Very pretty.)

Also, I've been following the posts on your Facebook recently and can see the signature Choo Yilin aesthetic in my ring and the ones you've been posting about recently. I can see that you are all working so hard at your craft, and I just want to say that I'm happy to be a small part of that and to cheer you on your journey. *pom poms*

To read more about Project Jewellery designer: http://chooyilin.blogspot.sg/2014/01/project-jewellery-designer.html

To view more photos, visit the Project Jewellery Designer photo album here.  

To find out more about creating your own bespoke heirloom project, email us at info@chooyilin.com.

Sunday, January 26, 2014

Choo Yilin Qi Pao Personal Stylists to the Rescue for CNY Shopping!

LUNCH HOUR RESCUE
Choo Yilin qi pao personal stylists to the rescue for last minute Chinese New Year shopping.
The Choo Yilin personal shoppers will be in the CBD during your lunch hour, to make sure you wear the right jewellery along with your new CNY apparels in time for the first day of visiting this Friday!

Date:      Monday - Thursday, 27 - 30 January 2014
Time:     11 am to 2 pm
Venue:   At Your Office!  

HAPPY HOUR RESCUE
Can't make it during your lunch hour? Make a happy hour with us in the East!
The Choo Yilin personal shoppers will be on standby at our Katong Clubhouse for Happy Hour Private Viewing sessions, to pick up those last minute pieces to complete your CNY outfits!
If you missed our Free Jade Customisation Events over the last few weekends, this is your chance to view our full collection, unavailable at Tangs or our stockists.

Date:      Monday - Thursday, 27 - 30 January 2014
Time:     6 pm to 9 pm
Venue:   Katong Clubhouse

Please book your session with Eva @ 9237 6396 or email info@chooyilin.com.

To kickstart a prosperous start to the Lunar New Year, ten 30-min FREE personal style coaching sessions worth $650 each up for grabs until 31 January 2014. The first five people to spend more than $1888 with us receive a private session with certified Style Coach, Pai Lian.

Wednesday, January 22, 2014

Project Jewellery Designer - From His Eyes


Project Jewellery Designer – top view of the ring


From P’s eyes, the groom shares his side of the story.

The proposal was not unanticipated. Since I had moved to Singapore, closing a two-year intercontinental phase in our relationship, C’s hints had been slowly losing their subtlety. This culminated in a compulsory tour around level 1 of Ngee Ann City. She had her ring size measured, which I promptly misremembered. But I wasn’t sold. I was sold on C of course, but not on the rings on offer. The pitch we received was that this was a classic – thousands of women had worn it before. I wanted something unique to us.

A long work trip and visit back home to the UK gave me an opportunity to prepare. I called Yilin, who was also in London. She did not have to do much to convince me. I knew C would enjoy the process of creation as much as the ring itself (and a lot more than a ring I could have picked out on my own). I had read about the ‘tying-the-knot’ ring on her blog. It suited my needs perfectly – a temporary stand-in so that I would not have to propose empty-handed. It turned out to be much more than that – C likes it too much to stop wearing it even now she has the real deal.

I returned to Singapore, picked up the tying-the-knot ring and was ready to go. I was eager and chose the earliest day I could expect some decent time together – the first day of the school holidays. I underestimated the amount of energy the term’s teaching had taken out of her and she fell asleep – for several hours – half way through my proposal. Other than this small hiccup, and the ring not fitting, things went according to plan.

Feeling pleased with myself after the successful proposal, I was happy to take a back seat while C discussed the ring with Yilin and Tammy. My limited man brain struggled to visualise the ring, even when we received the renderings. Fortunately I didn’t have any actual decision-making power. The process ran smoothly – just a few emails, skype calls, and a couple of trips to Choo Yilin's HQ to get the stand-in resized (a good excuse to have lunch in Katong). 

Before I knew it, Yilin called to say the ring was ready. This was followed by a crafty email from Tammy to Claudia: “I will get back to you next week on the completion date”, setting up a romantic surprise that even I couldn’t mess up. Actually, I did manage to mess it up as I had to leave for another work trip. But we got there eventually, and the ring is stunning. When I got it home I took it out to make sure I hadn’t dropped it on the AYE. I couldn’t believe the craftsmanship. Apparently it was made in Thailand, but I suspect Yilin has a secret arrangement with the Elves of Lothl√≥rien.

I can only second what C wrote to Yilin… (to be continued in another post)


To read more about Project Jewellery designer: http://chooyilin.blogspot.sg/2014/01/project-jewellery-designer.html

To view more photos, visit the Project Jewellery Designer photo album here.

To find out more about creating your own bespoke heirloom project, email us at info@chooyilin.com.

Monday, January 20, 2014

Project Jewellery Designer

























P contacted us to because he knew his girlfriend, C, would want something unique with a story. C was a jewellery designer herself and an “ordinary”, “traditional” engagement ring wouldn’t do for her. P knew that C would want to design the ring herself, so our stand-in Tying The Knot rings came to the rescue. C said yes of course ;) and we then proceeded to their bespoke heirloom piece.

We were deeply honoured to have a fellow jewellery designer entrusting such a momentous piece in our hands – being designers ourselves, we know we have extremely precise ideas about what our heirloom projects should look like. C was a wonderful client, and the collaboration was something we really enjoyed.


C’s wedding ring was an unheated sapphire centrepiece set in a wreath of diamond-studded milgrain leaves. The rest of this art piece featured our signature leaves and vines and tiny diamonds to add that little touch of glamour that the brand is known for. 

To view more photos, visit the Project Jewellery Designer photo album here.

P's story, from the Groom's eyes, to come soon on the blog.

Wednesday, January 15, 2014

Free Jade Customisation & XO, Cherry Blossom Floret and Posey Event Launch

Choo Yilin returns with a bigger Free Jade Customisation event, by showcasing these beautiful dim sum stacking jade rings which you can customise by choosing your raw jade ring, selecting the gemstones, then stack them up to complete your very own dim sum jade collection! We have green and lavender jade pieces for bangles, rings and earrings sourced from the Burmese Border available.
 
SAVE THE DATE with the Choo Yilin personal stylists!
 
When:    Friday, 17 January: 3 - 6.30pm & Saturday, 18 January: 1 - 5pm
Where:   Katong Clubhouse (Yilin will provide the address upon appointment)
 
By apppointment only. Please email info@chooyilin.com
 
We will also be launching our XO, Cherry Blossoms Floret and Posey Collection, while style coach Pai Lian will provide invaluable fashion advice.
 
To kickstart a prosperous start to the Lunar New Year, five FREE personal style coaching sessions worth $650 each up for grabs until 31 January 2014. The first five people to spend more than $1888 with us receives a one-to-one style coaching session with Pai Lian.



Thursday, January 9, 2014


Our Free Jade Customisation & Cherry Blossom collection was featured in Nylon Singapore's Blog. 

Thank you Adele for the shout out of our Chinese New Year and Valentine's Day specials!

With us doing the thinking for you, there is no excuse not to get the perfect gift for yourself and your loved ones, especially when you can customise them, and have us at your doorstep with our concierge service.

To read the full story, please visit http://nylon.com.sg/read-news-5-0-1685-precious-blooms.nylon.singapore

Text from the blog as follows:

Precious Blooms

Thursday, 09 January 2014 / blog

It’s almost time for the Chinese New Year decorations to go up, but don’t forget to look fabulous as well! Keep in step with the Spring-time festivities with a range of delicate charms by Choo Yilin Artisan Jewellery. 

The unique pieces feature adornments like gorgeous jade and precious gemstones like amethyst, citrine, grey moonstone, peridot, red garnet and topaz; sitting delicately atop gold chains and rings.

The Cherry Blossom Floret and Posey collections launched at the start of the year, and are based aptly on the cherry blossom motif; a symbol of Spring.

For Chinese New Year this January, the jeweller is offering free jade customisation, where customers can customise unique pieces with their own combination of jadeite and gemstones. 

Also, for the month of February, the Choo Yilin team will address Valentine’s Day needs with a special consulting service to help clueless gift-buyers. A concierge service will also deliver the goods right to your doorstep if requested. Perfect for busy couples who still want a thoughtful gift for their partners!

Head down to the Choo Yilin counter at Tangs Orchard Level 2, where personal stylists and Yilin herself can help you choose the perfect piece of jewellery. 

Wednesday, January 8, 2014

Free Jade Customisation & Personal Style Coaching Sessions

Choo Yilin returns with our first Free Jade Customisation event of 2014, by showcasing beautiful jade pieces sourced right from the Burmese border for you to select and customise.

SAVE THE DATE with Yilin and Pai Lian - our certified Style Coach.

Date:      Saturday, 11 January 2014
Time:     2 - 6 pm
Venue:   Katong Clubhouse (Yilin will provide the address upon appointment)

Please book your session with Yilin @ 9451 1010 or yilin@chooyilin.com. 

In addition to our XO, Cherry Blossoms Collection and our Sculptural Jade pieces, we will also have one-of-a-kind pieces not placed in the stores, as well as our bespoke heirloom gemstones for ogling.

To kickstart a prosperous start to the Lunar New Year, five FREE personal style coaching sessions worth $650 each up for grabs until 31 January 2014. The first five people to spend more than $1888 with us receives a one-to-one style coaching session with Pai Lian.